V8 Supercars are driving to a new home in 2015 following a $241m six-year deal between TEN, Foxtel and FOX Sports.
The V8s, which have aired on Seven for seven years, consists of $196 million cash and $45 million of advertising – the biggest ever secured for the sport. The event will switch to TEN / Foxtel after next year, with high definition coverage on FOX Sports.
V8 Supercars CEO, James Warburton (pictured, second from left), said: “This is a tremendous and significant deal for our sport. It is a great boost to our amazing race teams and fans and will lead to unprecedented coverage on multiple platforms for our sport, never before seen on such a scale.
“I thank Richard Freudenstein, CEO and Managing Director of Foxtel; Patrick Delany, CEO of FOX Sports; and Hamish McLennan, Chief Executive Officer and Managing Director of TEN Network Holdings, for their plans and commitment to grow this sport to unprecedented levels.
V8 Supercars are driving to a new home in 2015 following a $241m six-year deal between TEN, Foxtel and FOX Sports. The V8s, which have aired on Seven for seven years, consists of $196 million cash and $45 million of advertising – the biggest ever secured for the sport.
The event will switch to TEN / Foxtel after next year, with high definition coverage on FOX Sports.
TEN Network Chief Executive Officer and Managing Director, Hamish McLennan (pictured, left), said: “We are delighted to welcome V8 Supercars back home to TEN in 2015.
“V8 Supercars is an iconic Australian sport, reaching into every part of the country, and James Warburton and his team have big plans to make it even stronger and better.
“TEN is now truly the home of motorsport. Formula One, MotoGP and V8 Supercars will make a powerful, exciting combination for all our viewers and advertisers. Today’s announcement is in line with our strategy of investing in premium live sport and adding more Event TV to TEN.
“I’m personally looking forward to seeing the Supercheap Auto Bathurst 1000 and other great V8 Supercars events on TEN,” he said.
TEN’s release does not provide broadcast details of its V8 races. James Warburton, a former Seven and TEN exec, has said parts of the series will be exclusive to subscription and parts will be simulcast on free-to-air.
“James has a strong background in the television industry and this news really cements the future of our sport and gives a clear indication that V8 Supercars is heading in the right direction.
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